Our executive team specialises in fire protection, infrastructure development and the construction industry with particular emphasis on building worldwide market positions.


Managing Director

Simon MacDonald has been involved in infrastructure development and fire protection since 2006… Read More

During his earlier career Simon held senior positions at Citigroup, Bass and Glenfiddich with particular emphasis on building worldwide market positions.

Simon co-founded PFP Fire Systems in 2012 and set up the joint venture with SIG on the PassiveTec brand at the same time. The company was formed to provide a competitive option in a growing passive fire protection industry.


Non-Executive/Management Advisor

Ed Hinchliffe has operated at board and executive level in a number of different industries… Read More

Most recently he was operations director for Taylor Woodrow Developments (the house building division of Taylor Woodrow plc) and prior to this Commercial Director of Taylor Woodrow plc.

He has experience in R&D, strategy, change management and operations resulting from an earlier career in Bass, Britvic and Intercontinental Hotels.


Technical Director

Cesar has been involved in the fire protection industry since leaving university… Read More

He has great depth of knowledge from both a practical and technical perspective relating to fire testing and tunnel fire protection, he has been involved in fire testing and on site in large projects around the world. He is an EN ISO/IEC 17025 accredited laboratory inspector and has held visiting professorship status at several universities. He is the group technical director and founding partner of the business.


Business Development Director

Iain has over 15 years' experience in infrastructure development and the construction industry… Read More

Initially in the UK and latterly in Africa, Middle East and Asia. In previous roles, he has had  extensive trading, brand development  and  distribution experience in Africa and the Middle East, involving large multi-national groups such as RJR-JT, Imperial Group and Virgin Group. Iain is a founding partner of the business.


Technical and Product Development

Iosu has worked for large EU laboratory groups, developing fire protection solutions… Read More

He has worked as an independent fire engineering consultant to several of Europe’s leading construction companies.  He is responsible for the design and creating of  new products and has invented and developed commercially several products and solutions for the PassiveTec brand. He is a qualified fire testing engineer and a partner in the business.

Chris Barry

Commercial Director

Chris has spent the last 20 years in the passive fire protection industry as both a materials supplier and contractor… Read More

He brings practical experience and a sound technical knowledge to the team. Chris is currently Project Manager with responsibility for off site fabrication and on site installation at Heathrow Airport.

George Swan

Group CFO

George joined PFP Fire Systems through its acquisition of U.S. Architectural Products in June, 2015… Read More

He brings with him 30 years of financial and operations experience holding senior level positions in both large and mid-sized firms including Automatic Data Processing, ExpertPlan, RSM McGladrey, and Unvers Workplace Benefits.


Head of Marketing

Marc is an experienced marketer, business communicator and strategist, with a background across a wide range of industries and disciplines.… Read More

He has worked in sectors as diverse as construction, technology, manufacturing, logistics and professional services, and holds full Chartered Marketer status with the Chartered Institute of Marketing.